SEO
SEO stands for search engine optimisation and it is the process of making your site feature highly in the results of search engines such as Google, Bing and Yahoo.
Obviously it is no good having a website if people can't find it and the process of SEO starts before a word of HTML has even been written.
An analysis of the aims and objectives of your site will help to identify the key words and terms that you want to lead to your site from the search engines. This information is then used through the whole process of creating your website to maximise your search engine success.